She told Entertainment Tonight that the 2023 Super Bowl was a “now or never” opportunity. She continued, “The Super Bowl is one of the biggest stages in the world, it’s an entertainer’s dream to be on a stage like that. It was one of those things that even when I announced it, I was like, ‘OK, I can’t take it back. Rihanna teased her Super Bowl performance in an interview with Entertainment Tonight in November 2022. “We’re excited to partner with Rihanna, Roc Nation and the NFL to bring music and sports fans a momentous show - what an incredible artist for the inaugural Apple Music Super Bowl Halftime Show.” “Rihanna is an incredible recording artist who is a favorite for many millions of Apple Music customers around the world,” Oliver Schusser, Apple’s vice president of Apple Music and Beats, added. “We look forward to collaborating with Rihanna, Roc Nation and Apple Music to bring fans another historic Halftime Show performance.” Rihanna is a once-in-a-generation artist who has been a cultural force throughout her career,” Seth Dudowsky, NFL’s head of music, also said in a statement. Rihanna’s super Bowl performance also marks the first time it’ll be sponsored by Apple Music. “We are thrilled to welcome Rihanna to the Apple Music Super Bowl Halftime Show stage. Self-made in business and entertainment.” “A person born on the small island of Barbados who became one of the most prominent artists ever.
“Rihanna is a generational talent, a woman of humble beginnings who has surpassed expectations at every turn,” Jay-Z in an official statement at the time. Rihanna’s record label Roc Nation, which Jay-Z founded, also confirmed the news. Rihanna confirmed the news on September 25, 2022, with an Instagram photo of her hand holding an NFL football. The Super Bowl LVII halftime show performer is Rihanna.
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